Experiences for companies of every size
Kids Day, Family Day and corporate activations built to measure, with an in-house team in Rio and São Paulo and representatives across many regions of Brazil.
Learn moreFor a decade, Grupo Magic has turned ordinary moments into memorable experiences, with a trained team, premium aesthetics and flawless execution.
Brands that trust Grupo Magic







About Grupo Magic
Pioneers in innovative entertainment, we combine creativity, methodology and a consistent standard for high-level hospitality operations. More than recreation, we build genuine connection between people, brands and moments.

Magic Lazer was born to reinvent recreation at parties and events, creating more creative, immersive and personalized experiences for a new generation of children and families.

The blend of creativity, operational excellence and qualified professionals drove our expansion into projects across the entire country, plus international experiences.

The demand for results led to the creation of Magic Treinamentos, with training, consulting and applied methodologies for leisure, tourism and entertainment teams.

Today we deliver corporate projects, brand activations, training and tailor-made experiences, connecting professionals and partners across the country.
Our services
Solutions for companies, hotels and brands that want to raise the standard of the experiences they offer.
Kids Day, Family Day and corporate activations built to measure, with an in-house team in Rio and São Paulo and representatives across many regions of Brazil.
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For leisure, hospitality and tourism-hub teams: service excellence, engagement, motivation and technical repertoire. On-site and online.
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A digital learning environment with original courses and specialized training for leisure, recreation and entertainment professionals, with online, hybrid and tailor-made options.
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High-end workshops and recreation at parties, hotels and residential communities, delivered by Magic Lazer, the group's subsidiary.
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Recreation staff and teams for high-end resorts, graduation trips and educational tourism.
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Development of tailor-made experiences and activities for your operation or brand.
Learn moreCorporate Kids Day
Recreational activations that bring employees, families and brand together, planned, executed and delivered to a premium standard from start to finish.
Briefing, logistics and curation, from concept to teardown.
Recreation staff trained by Magic and ready to represent your brand with safety, energy and connection.
Set design, materials and visual identity worthy of your brand.
A memorable experience for children, families and employees.
We are one of the only companies in the country able to run Kids Day simultaneously across multiple states, with the same execution standard at every location.
Consulting
Planning and rollout of leisure experiences, activities and processes for operations seeking more engagement, differentiation and results.
Learn moreTalks
Inspiring, strategic content on experience, innovation, leadership and team development for events, companies and institutions.
Learn moreOn-site
Personalized training that combines hospitality, delight and recreation techniques to drive more engagement, integration and results within the team.
Learn moreOnline
Continuous training through the Magic methodology, with online content adapted to each team's reality and pace.
Learn moreTR Magic
An original, immersive program that gathers professionals from all over Brazil to experience the Magic methodology of experience creation, leadership and innovation in leisure firsthand.
Learn moreSuccess stories
Personalized training for leisure teams, focused on innovation, market trends and a broader repertoire to elevate the guest experience.
Training in delight, leadership and service excellence applied at major Brazilian tourist attractions, strengthening the visitor experience and professional engagement.
Belmond Copacabana Palace and Belmond Hotel das Cataratas. Staffing of bilingual professionals and development of recreational programming for peak periods of family stays.
Staffing of skilled recreation professionals to reinforce the leisure operation and ensure an excellent guest experience during strategic periods.
A simultaneous activation across different states for a nationwide corporate initiative, ensuring standardization, engagement and execution excellence.
Feedback from hospitality managers, corporate clients and teams trained by Magic.
“Magic's recreation raised the standard of our resort, guests praise it every single day.”
“A trained, punctual and creative team. It made all the difference in our operation.”
“The Kids Day was flawless from planning to execution. The families loved it.”
“Professionalism and delight in just the right measure, from start to finish.”
“They ran the activation across several states at once, with the same standard.”
“The training transformed the mindset of our leisure team.”
“More than recreation: they created the experience our brand needed.”
“Organization and care in every detail. A partnership that worked really well.”
“Our employees still talk about how special the event was.”
“Close, reliable service, from the quote to the final delivery.”
“They brought real innovation to our leisure programming.”
“Truly premium experience. I recommend it without a second thought.”
Bring the Grupo Magic experience to your brand.
Request a proposalExperienced, trained and bilingual professionals, ready to work in resorts, high-end hotels and corporate events.
Sophisticated aesthetics, high-quality materials and a contemporary methodology, delight in every detail of the delivery.
Close, organized and punctual service, with expertise in large operations and nationwide activations.
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